This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.

The Lake House is a new property and came to my team to generate awareness around their launch and also to drive bookings once their doors opened.

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

In 2021 Vaughtons approach Delta with a challenge. 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.