Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.
I performed to complete rebuild of their Google Ads account. I restructured their account in a way that allowed them to bid on relevant keywords at a much low CPC.
I brought their cost per lead down from $152 to $41.
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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