The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
During the announcement at the Adobe Max customer event, our communication strategy centered on educating consumers and proactively engaging with them across social media channels. Following the Adobe Max event, our social media strategy focused on celebrating the creative community to build interest around Adobe Creative Cloud and win consumers over to drive sales. We leveraged a thoughtful consumer-centric content strategy combined with a targeted paid media strategy to drive adoption of the Adobe Creative Cloud product.
The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.