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The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
During the announcement at the Adobe Max customer event, our communication strategy centered on educating consumers and proactively engaging with them across social media channels. Following the Adobe Max event, our social media strategy focused on celebrating the creative community to build interest around Adobe Creative Cloud and win consumers over to drive sales. We leveraged a thoughtful consumer-centric content strategy combined with a targeted paid media strategy to drive adoption of the Adobe Creative Cloud product.
The social media strategy for Adobe Creative Cloud helped influence a growth in subscribers from 700,000 subscribers in Q2 2013 (time of the announcement) to surpassing more than 1M subscribers in Q3 2013.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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