
In collaboration with managers across locations, I implemented tracking systems, led generation strategies, and a quality feedback loop to double membership across locations.
Brick needed to scale their members in their gyms in major cities across the US.
In collaboration with managers across locations, I implemented tracking systems, led generation strategies, and a quality feedback loop to double membership across locations.
Paid Ads,Paid Ads,SEO,Marketing Strategy,Web Development
Sports, Outdoors & Fitness
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe