At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.
Together from the beginning of the activity we decreased the CPA and increased the ROAS using different kinds of campaigns and creatives, my part of this all process was a social manger on FB.
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
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Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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