
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.
Together from the beginning of the activity we decreased the CPA and increased the ROAS using different kinds of campaigns and creatives, my part of this all process was a social manger on FB.
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.

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