
Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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