Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
Paid Ads,Paid Ads,Web Development,SEO
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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