
I was able to find bestsellers and focusing on them. I then slowly introduced other products to our loyalty clients to find more bestsellers.
The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.
Creating multiple ads involving multiple creatives was key. Catalog Sales campaigns were also used to figure out which products were sparking interest.
I was able to find bestsellers and focusing on them. I then slowly introduced other products to our loyalty clients to find more bestsellers.
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:

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