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Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS
Worked in partnership with Delete Agency (UK). Delete was responsible for strategy, design, UX, solution direction and project management throughout the project. Our team was responsible for technical consultancy, architecture & development and QA, support.
Our solution architect ran several workshops with SFC team to understand the integration requirements, and then researched & prototyped integration including client's custom CRM system, sport data providers. We reviewed historical load of the website & projected what would be the required hosting infrastructure. Together with Delete's solution director we created extensive backlog and defined requirements in written specification.
Phase 1 was the main website rebuild on Sitecore platform. It was delivery in 5 months, with development team consisting of 6 developers and QA specialist.
Phase 2 was Retail website built using uCommerce plugin for Sitecore. It was delivered in short period of 2 months with a team of 5 developers, and QA specialist.
Web Development
Sports, Outdoors & Fitness
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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