-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
-Create a strategic campaign for influencers and social media that increase viewership.
-Increase instagram following.
-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Marketing Strategy,Marketing Strategy,Social Media Management
Art & Entertainment
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.