-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
-Create a strategic campaign for influencers and social media that increase viewership.
-Increase instagram following.
-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Marketing Strategy,Marketing Strategy,Social Media Management
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.