
-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
-Create a strategic campaign for influencers and social media that increase viewership.
-Increase instagram following.
-Increased instagram following from 200- 5000 in 1 week of launch.
-Created celebrity x influencer collaboration that increased viewership by 5%.
-Sourced artists as influencers to create custom Marvel are work and auction it off in a livestream giveaway, which resulted in 150,000 impressions on instagram in one day.
Marketing Strategy,Marketing Strategy,Social Media Management
Art & Entertainment
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.