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dear cleo
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  • improved ROAS by 25% w/in first 30 days
  • improved CPO by 30% within first 30 days
  • reduced spend (but increased revenue)
  • improved CTR by 15%
0.25
ROAS

The Challenge

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

The Process

  • thorough audit of campaign performance for last 6 months
  • analysis of wins, losses and opportunities from campaign structure, set up, bid optimization strategy to spend

The Solution

  • improved ROAS by 25% w/in first 30 days
  • improved CPO by 30% within first 30 days
  • reduced spend (but increased revenue)
  • improved CTR by 15%
Website
http://dearcleo.com
Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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