I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.

One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

Mybeautifulvegan had been trying to launch a brand of apparel for people interested in vegan foods and lifestyle. I was in charge of all their Facebook ads, google ads and Klaviyo. I ultimately increased sales by 300%

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.

Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.