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Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.
I started by doing research on hot topics related to marketing and branding agencies. I came up with about a dozen topics to choose. Followed by reviewing keywords per topic.
Separately I worked internally with the team to write portfolio pages for clioent we just completed projects for.
I wrote 4 blogs and 5 client portfolio pages.
Content Marketing,Copywriting,SEO
Professional Services
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The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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