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We created 10 poll questions that were distributed to various groups. The engagement started very small with an average of 10 people responding based on just the company profiles. One we started sharing within relevant groups, it increased to over 400 people answering per poll each week. As a result we developed an infographic that was turned into a gated content.
I also create 3 new pages for the website, what we do, how we do it and the pricing page on the website, to give visitors a more complete view of the features that platform offered and the solutions it will solve.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
We used polls to start to collect data from various groups dealing with the AR professional and from the results, create content that would be interesting to readers as well as explain the important of automating their processes in A/R.
We created 10 poll questions that were distributed to various groups. The engagement started very small with an average of 10 people responding based on just the company profiles. One we started sharing within relevant groups, it increased to over 400 people answering per poll each week. As a result we developed an infographic that was turned into a gated content.
I also create 3 new pages for the website, what we do, how we do it and the pricing page on the website, to give visitors a more complete view of the features that platform offered and the solutions it will solve.
Social Media Management,Content Marketing,Web Development,Marketing Strategy
Professional Services
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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