We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
I was the marketing manager that created a content strategy to educate users and prospects on the benefits of trading using our platform and features that they might not know about. I created a year-long plan that included webinars, interviews, and blogs to get the word out.
We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.
Content Marketing,Marketing Strategy,Marketing Strategy
Style & Fashion
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.