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We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
I was the marketing manager that created a content strategy to educate users and prospects on the benefits of trading using our platform and features that they might not know about. I created a year-long plan that included webinars, interviews, and blogs to get the word out.
We were able to produce great content but we also learned through the interviews and data collection what was working on the platform and whats was not. We partnered with key publications in the industry to promote the platform.
Content Marketing,Marketing Strategy,Marketing Strategy
Style & Fashion
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
This client already had excellent retail and online shops, but they weren't doing any email marketing whatsoever. Within 90 days and only executing 30% of the proposal, LGS has added an additional 19% revenue to their bottom line.
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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