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We were able to bring them from 12k/month to $50k/month in 4 months.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
SOLUTION:Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
ACTION:Created social media advertising campaigns, while A/B testing different variations. When we found the best performing ads we scaled them to maximize profits. Along with paid ads we created organic content to post regularly to engage and build relationships with the audiences.
We were able to bring them from 12k/month to $50k/month in 4 months.
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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