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We were able to bring them from 12k/month to $50k/month in 4 months.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
SOLUTION:Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
ACTION:Created social media advertising campaigns, while A/B testing different variations. When we found the best performing ads we scaled them to maximize profits. Along with paid ads we created organic content to post regularly to engage and build relationships with the audiences.
We were able to bring them from 12k/month to $50k/month in 4 months.
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
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