
We were able to bring them from 12k/month to $50k/month in 4 months.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
SOLUTION:Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
ACTION:Created social media advertising campaigns, while A/B testing different variations. When we found the best performing ads we scaled them to maximize profits. Along with paid ads we created organic content to post regularly to engage and build relationships with the audiences.
We were able to bring them from 12k/month to $50k/month in 4 months.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
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