• Cost per registration: $0.48
  • 1400 new leads
  • ROAS 3X
4.5
ROAS

The Challenge

This customer wanted to launch their products in the US and also collecting new followers for their social media accounts. They already had success on Kickstarter but no sales yet in their online store

The Process

  • We looked for the best strategy for these goals, finally, we decided it was a Giveaway
  • We created the Giveaway strategy, prizes, Copywriting, and design for their landing page
  • We created the Facebook Ads campaign, Copywriting, and video to send traffic for their landing page
  • Finally, we created a post giveaway email marketing strategy to start converting those leads


The Solution

  • Cost per registration: $0.48
  • 1400 new leads
  • ROAS 3X
Skills Used

Paid Ads,Paid Ads,Copywriting,Branding,Email Marketing,Web Development,Web Development

Industry

Style & Fashion

Results by the numbers

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Challenges:

  • Often sold out of in-demand product categories, making it hard to scale top-performing ads
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  • Always had an abundance of low-converting product categories that they wanted to push


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  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


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