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Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
I'm a digital consultant.
I help them by managing paid media campaigns but also managing their Analytics and to build a multi channel digital strategy combining awareness with lead nurturing and fundraising.
Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
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