
Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
I'm a digital consultant.
I help them by managing paid media campaigns but also managing their Analytics and to build a multi channel digital strategy combining awareness with lead nurturing and fundraising.
Results are obtained when fundraising campaigns are running during the end of year period. Also when widening their data base by acquiring new leads or selling tickets for their events.
In December 2021 we had raised our online donors by 10% and by 15% in December 2020.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Nonprofit & Government
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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