Our goal was to reach a 2 ROAS across the platform, given their low AOV.
Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.
I performed in depth research to understand potential opportunities on Google, then built out campaigns to help them reach their goals. We ended up running Brand, Nonbrand, Shopping, Competitor, and Display campaigns in tandem.
Our goal was to reach a 2 ROAS across the platform, given their low AOV.
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