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My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
I developed the e-commerce launch strategy for HealthyUp and managed package redesign, brand photography/videos, the redesign of key website landing pages, advertising creative/media, email marketing (Klaviyo), and social media launch for the brand.
My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
Branding,Marketing Strategy,CMO,Email Marketing,Paid Ads,Social Media Management
Health & Wellness
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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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