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My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
I developed the e-commerce launch strategy for HealthyUp and managed package redesign, brand photography/videos, the redesign of key website landing pages, advertising creative/media, email marketing (Klaviyo), and social media launch for the brand.
My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
Branding,Marketing Strategy,CMO,Email Marketing,Paid Ads,Social Media Management
Health & Wellness
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This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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