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My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
I developed the e-commerce launch strategy for HealthyUp and managed package redesign, brand photography/videos, the redesign of key website landing pages, advertising creative/media, email marketing (Klaviyo), and social media launch for the brand.
My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
Branding,Marketing Strategy,CMO,Email Marketing,Paid Ads,Social Media Management
Health & Wellness
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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