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Reaching specific goals is always rewarding, but it fades as the next goals set up. However, when you build the structure that reward keeps on giving. That is what i've managed to do with prospecting high interest based campaigns on Facebook, Intent-lower funnel keyword targeting on Google and AdRoll to fill in the cracks and provide a solid foundation for remarketing.
Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.
My role is primary strategist on this account, every month I work with a strict budget on Google and Facebook to reach specific enrollment goals.
Reaching specific goals is always rewarding, but it fades as the next goals set up. However, when you build the structure that reward keeps on giving. That is what i've managed to do with prospecting high interest based campaigns on Facebook, Intent-lower funnel keyword targeting on Google and AdRoll to fill in the cracks and provide a solid foundation for remarketing.
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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