• Class was full before the last application cycle. The admissions team at NUS MBA were very happy and had several waitlists for the program after many years of not having full enrolment.
  • As the class was filled before the final application cycle, there was a 20% saving, based on the original planned budget.
0.4
CPR

The Challenge

  • Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
  • Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

The Process

  • Having gone through the application process myself, looked into audience beliefs and insights using Globalwebindex and used that data for developing a media strategy that can reach the audience that had the basic qualification and were more likely to apply.
  • Used custom audience targeting on Google ads and Doubleclick bid manager based. Used past search data, as well as 3rd party in-market audience data that suggests that audiences we targeted were a) qualified, and b) in-market for an mba program in the target markets.
  • Also used native advertising through Outbrain, LinkedIn and Facebook ads. On Facebook and LinkedIn, used a combination of education, employment industries (based on data from past years), years of experience (LinkedIn) as well as interests (Facebook) to reach qualified audiences.

The Solution

  • Class was full before the last application cycle. The admissions team at NUS MBA were very happy and had several waitlists for the program after many years of not having full enrolment.
  • As the class was filled before the final application cycle, there was a 20% saving, based on the original planned budget.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.58

CPM

Meraki Mama Botanicals

Promoting any supplement on Facebook and Instagram must be done correctly or your boosted posts could be denied. With our experience, we knew exactly how to navigate the waters from the very beginning and now we are seeing growth on both platforms consistently.

0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

16.5

ROAS

Fly Rides USA

Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.


The company had attempted paid ads internally but saw very little success with it.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.