• Class was full before the last application cycle. The admissions team at NUS MBA were very happy and had several waitlists for the program after many years of not having full enrolment.
  • As the class was filled before the final application cycle, there was a 20% saving, based on the original planned budget.
0.4
CPR

The Challenge

  • Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
  • Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

The Process

  • Having gone through the application process myself, looked into audience beliefs and insights using Globalwebindex and used that data for developing a media strategy that can reach the audience that had the basic qualification and were more likely to apply.
  • Used custom audience targeting on Google ads and Doubleclick bid manager based. Used past search data, as well as 3rd party in-market audience data that suggests that audiences we targeted were a) qualified, and b) in-market for an mba program in the target markets.
  • Also used native advertising through Outbrain, LinkedIn and Facebook ads. On Facebook and LinkedIn, used a combination of education, employment industries (based on data from past years), years of experience (LinkedIn) as well as interests (Facebook) to reach qualified audiences.

The Solution

  • Class was full before the last application cycle. The admissions team at NUS MBA were very happy and had several waitlists for the program after many years of not having full enrolment.
  • As the class was filled before the final application cycle, there was a 20% saving, based on the original planned budget.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Tutttnauer

Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.

0.3

ROAS

Ilia Beauty

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

Wealthsimple

Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.

0.15

CPO

The Flower Factory

Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.