Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

The Challenge

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

The Process

Existing content optimization






  • Provided content briefs to provide writers with guidance for how to optimize a piece of content for SEO, including target keywords, page title modifications, and terms to distribute. 
  • Targeted low-hanging fruit keywords with re-optimized content that have the highest opportunity for quick growth 
  • Improved internal linking between existing content assets
  • Refreshed existing blog and PLP content assets


New content expansion






  • Identified key areas of organic search market where we were already preforming best in
  • Ideated new content ideas for the top and bottom of the funnel content
  • Recommended areas of opportunity to expand internationally into new markets and how to optimize for users outside of the U.S.


Technical optimization






  • Pagespeed
  • A/B testing
  • XML sitemaps
  • Schema
  • Pagination

The Solution

Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

Skills Used

SEO

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.6

ROAS

Earthley Wellness

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

0.45

ROAS

Le Mieux Skincare

Le Mieux Skincare had built a strong community and retail presence for their brand. Some of the most well-known Hollywood celebrities use Le Mieux Skincare, yet they were not able to leverage paid social ads effectively to increase revenue on their digital channel.

iKippahs

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


0.76

CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.