Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

The Challenge

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

The Process

Existing content optimization






  • Provided content briefs to provide writers with guidance for how to optimize a piece of content for SEO, including target keywords, page title modifications, and terms to distribute. 
  • Targeted low-hanging fruit keywords with re-optimized content that have the highest opportunity for quick growth 
  • Improved internal linking between existing content assets
  • Refreshed existing blog and PLP content assets


New content expansion






  • Identified key areas of organic search market where we were already preforming best in
  • Ideated new content ideas for the top and bottom of the funnel content
  • Recommended areas of opportunity to expand internationally into new markets and how to optimize for users outside of the U.S.


Technical optimization






  • Pagespeed
  • A/B testing
  • XML sitemaps
  • Schema
  • Pagination

The Solution

Non-brand traffic back in upward trend and currently we are between +36-55% YoY week-to-week in total non-brand organic clicks to the website.

Skills Used

SEO

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Yokkao

Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.

ADP

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

MelioGuide

0.34

ROAS

Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.