This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.

Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.

We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

My main focus was to focus first on getting the ads breakeven and profitable on the front end. I did this by implementing a new campaign structure with the FB/IG ads and building out new creatives and new audiences to target with our campaigns. We also figured out what was our max allowable cost per acquisition cost was and worked the numbers back from that to figure out what the max we were willing to pay for conversions was.

After that we focused on increasing 60 day LTV and creating campaigns across advertising, email, and SMS to drive more sales after the initial purchase.