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We were able to improve ROAS by 325% within the first 60 days and climbing even further with sales improving into the 4th Quarter as we have the new structure in place and figuring out how to improve the ROAS on the front end even further.
Sales are up 35% in the last 60 days.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
My main focus was to focus first on getting the ads breakeven and profitable on the front end. I did this by implementing a new campaign structure with the FB/IG ads and building out new creatives and new audiences to target with our campaigns. We also figured out what was our max allowable cost per acquisition cost was and worked the numbers back from that to figure out what the max we were willing to pay for conversions was.
After that we focused on increasing 60 day LTV and creating campaigns across advertising, email, and SMS to drive more sales after the initial purchase.
We were able to improve ROAS by 325% within the first 60 days and climbing even further with sales improving into the 4th Quarter as we have the new structure in place and figuring out how to improve the ROAS on the front end even further.
Sales are up 35% in the last 60 days.
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The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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