
The launch was a success and they crushed the weighted blanket campaign.
Launch a successful Kickstarter.
In order to scale this to $1M+ I first created a landing page using Instapage. The landing page allowed people to sign up to be notified when they launched and an email flow would hype them up (pre-release). Once we launched I put them on an email flow and started driving traffic from the proven audiences on Facebook. I worked with PR and the Kicsktarter team in order to keep the momentum going and used growth hacks to get more shares on Facebook.
The launch was a success and they crushed the weighted blanket campaign.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.