NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


The Challenge

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

The Process

New Wire Marine has acquired a list of 40k email subscribers that was not bringing in revenue. Our team has been working with NWM since September 2021 to implement automated email flows that bring sales on demand, as well as delivering weekly email campaigns that are relevant to a very niche audience, bring value and entertainment.


We helped NWM switch ESP from MailChimp to Klaviyo. This has allowed us to hyper segment our list and send targeted emails to sub-segments of their subscribers based on their purchase behavior, purchase history, email engagement activity, amount spent and more.


We have also developed a comprehensive email marketing editorial calendar and plan for each quarter in order to achieve their email revenue goals. As a result we have been overachieving their email revenue targets and their list is more engaged than ever.

The Solution

NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


Skills Used

Other,Content Marketing,Copywriting,Email Marketing,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Wolvestuff

Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.


the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.



Casa Bliss Cannabis

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.


They were the "new kids on the block" and their goal was to cut into the existing market share.


Most people search for dispensaries if they already don't have a favourite one they go to.


We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.


This was all done within 5 months of starting.


They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.


Important to note that they weren't doing any other form on online marketing.

Grailed

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

Waterloogreenway

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.