NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


The Challenge

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

The Process

New Wire Marine has acquired a list of 40k email subscribers that was not bringing in revenue. Our team has been working with NWM since September 2021 to implement automated email flows that bring sales on demand, as well as delivering weekly email campaigns that are relevant to a very niche audience, bring value and entertainment.


We helped NWM switch ESP from MailChimp to Klaviyo. This has allowed us to hyper segment our list and send targeted emails to sub-segments of their subscribers based on their purchase behavior, purchase history, email engagement activity, amount spent and more.


We have also developed a comprehensive email marketing editorial calendar and plan for each quarter in order to achieve their email revenue goals. As a result we have been overachieving their email revenue targets and their list is more engaged than ever.

The Solution

NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


Skills Used

Other,Content Marketing,Copywriting,Email Marketing,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

PredictWind

They wanted us to increase their digital marketing presence, engagement & results.

Orkin

Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.

0.5

ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.