NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


The Challenge

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

The Process

New Wire Marine has acquired a list of 40k email subscribers that was not bringing in revenue. Our team has been working with NWM since September 2021 to implement automated email flows that bring sales on demand, as well as delivering weekly email campaigns that are relevant to a very niche audience, bring value and entertainment.


We helped NWM switch ESP from MailChimp to Klaviyo. This has allowed us to hyper segment our list and send targeted emails to sub-segments of their subscribers based on their purchase behavior, purchase history, email engagement activity, amount spent and more.


We have also developed a comprehensive email marketing editorial calendar and plan for each quarter in order to achieve their email revenue goals. As a result we have been overachieving their email revenue targets and their list is more engaged than ever.

The Solution

NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


Skills Used

Other,Content Marketing,Copywriting,Email Marketing,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5.12

CPL

Omnileads

Complete brand redesign to attract more customers.

Chorus

Establish an online presence and drive online sales.

Roots Natural Kitchen

Michael Harding Artist Materials

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.