
Websites garnered drastically improved organic and paid traffic which improved the occupancy rates of the assortment of properties.
Developed websites and acted as marketing manager for a suite of luxury real estate properties.
Worked with managers of each property to develop marketing strategy and implemented key activities on website and across advertising channels.
Websites garnered drastically improved organic and paid traffic which improved the occupancy rates of the assortment of properties.
Paid Ads,Paid Ads,Paid Ads,Copywriting,SEO,CRO,Marketing Strategy,Social Media Management,Web Development,Web Development
Real Estate
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.

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