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Conversion Rate Optimization for this brand and initial email marketing & advertising
Product data alignment and web development for ease of browsing. Initial email marketing campaigns developed and email automations setup. Basic advertising setup via Amazon ads to generate sales on that platform and promote brand.
Generating significant sales at average CPA $10 or less
Paid Ads,Web Development,CRO,Web Development,Email Marketing,SEO,Marketing Strategy
Sports, Outdoors & Fitness
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
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