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As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
In such a competitive industry, our motto was to innovate. They had just launched their brand and didn't have a brand guide, so we had to create the tone of voice, typography choices, and general atmosphere of the brand. Consistent minimalist posts, stories, reels, and community management are staples of our strategy.
In the last month
Social Media Management
Style & Fashion
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Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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