• Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


0.35
CPO

The Challenge

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


The Process

  • Took a look at historical total business data and benchmarks by channel and developed a growth plan that would allow us to hit total business goals broken out by individual paid and organic channels (i.e. Facebook, Google, Affiliates, Direct, Referrals, etc.)
  • Through methodical testing and breaking out non-dynamic ad formats from dynamic as well as testing some broader audiences we were able to double ROAS in month 2


The Solution

  • Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.65

CPR

HYBR

Another startup we worked with - they had a freelancer who was running ads and not getting the best results.


We had to come in and make sense of the data they already had and then get them the results they needed.

0.4

CPL

NHL Live

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season. 

2

CPL

Utah Rehab Center

They wanted a stronger Google ads agency that could help them with their CRO as well

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.