• Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


0.35
CPO

The Challenge

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


The Process

  • Took a look at historical total business data and benchmarks by channel and developed a growth plan that would allow us to hit total business goals broken out by individual paid and organic channels (i.e. Facebook, Google, Affiliates, Direct, Referrals, etc.)
  • Through methodical testing and breaking out non-dynamic ad formats from dynamic as well as testing some broader audiences we were able to double ROAS in month 2


The Solution

  • Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.32

ROAS

Field Notes

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

Birth Right Isreal

Drive donation Revenue

1

ROAS

Aplos World

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

SMEG

huge list, 2-4 emails focusing on the products per month. No sales

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.