• Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


0.35
CPO

The Challenge

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


The Process

  • Took a look at historical total business data and benchmarks by channel and developed a growth plan that would allow us to hit total business goals broken out by individual paid and organic channels (i.e. Facebook, Google, Affiliates, Direct, Referrals, etc.)
  • Through methodical testing and breaking out non-dynamic ad formats from dynamic as well as testing some broader audiences we were able to double ROAS in month 2


The Solution

  • Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Rue La La

One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

0.3

CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Northeastern University

3

CPL

Brick

Brick needed to scale their members in their gyms in major cities across the US.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.