We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!
We analyzed their ad account and started testing new copywriting, new audiences and made completely new creatives with our internal studio team (video & image). We also explored new channels to grow their sales such SMM, Pinterest & Google.
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Paid Ads,Google Shopping
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.