
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!
We analyzed their ad account and started testing new copywriting, new audiences and made completely new creatives with our internal studio team (video & image). We also explored new channels to grow their sales such SMM, Pinterest & Google.
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Paid Ads,Google Shopping
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.