
After better understanding our audiences and give our advertising platforms better signals with the pixel among with upgrading ads copy and visuals to be more live and attractive to the audience who see it. (large scale of segments)
The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played.
Full and deep audience research with CRM data to get more insights and upgrade each piece of the full funnel to be more convertible. (ads and website assets and full UI/UX).
After better understanding our audiences and give our advertising platforms better signals with the pixel among with upgrading ads copy and visuals to be more live and attractive to the audience who see it. (large scale of segments)
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

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