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I was able to launch a campaign for their physical products and get it to a 2x-3x ROAS. I also improved their remarketing campaigns for their digital products to make a 3x ROAS.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
I was responsible for creating a paid media strategy for Facebook/Instagram for both their digital and physical products. Being in charge of setting up proper conversion tracking and ad content strategy.
I was able to launch a campaign for their physical products and get it to a 2x-3x ROAS. I also improved their remarketing campaigns for their digital products to make a 3x ROAS.
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
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