This brand had a large customer database but had trouble scaling their Klaviyo account.
I worked with the owner to create a full campaign and automation strategy to nurture repeat buyers and honor their best customers with different email messages, such as how-to videos, blog posts, product focuses, and sales.
Email Marketing,Copywriting,Marketing Strategy,SMS Marketing
Automotive & Transportation
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Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.