• Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate

The Challenge

  • Increase conversions from free users to paid users

The Process

  • Working closely with demand generation team to create a seamless pass off from lead generation experience to onboarding/customer success
  • Strategizing and building conversion email campaigns to newly generated leads (free sign ups) through promotions
  • Created onboarding marketing automation flows through Active Campaign
  • Working closely with customer support team to build out customer success team
  • Built onboarding materials such as customer online courses to support product adoption

The Solution

  • Managed all conversion marketing campaigns resulting in a growth of 0.5 percentage points in conversion rate
Skills Used

Email Marketing,Marketing Strategy

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Return Healthy

Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.

0.3

CPO

Rogers

The goal of this project was to generate as many new Telco customers across several lines of business.

Spanish And Go

CDI College

Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.